Post by b2cdatabase85 on Jan 24, 2024 20:00:16 GMT 4
The implementation consists of several activities that need to be taken into account: adding or modifying the existing privacy policy, looking at the methods of collecting consents to the processing of personal data, as well as developing more detailed procedures related to their management and protection. At this point, it is worth paying attention to the concept of Google Consent Mode , which differs from the definition given above. It is worth remembering this and not confusing these concepts. Well, Google Consent Mode is more associated with the tracking code function, which allows it to be activated always, but with the appropriate consent status. In practice, if the user does not consent, the tracking codes will not save cookies, but instead send signals (pings) to Google. In this way, statistical data will still be generated, but without cookies.
This solution will only work with tracking codes from the Google ecosystem. Data Australia Email List collection process using Google Consent Mode Data collection process using Google Consent Mode Where should consent mode be implemented? If you use at least one of the marketing tools available on the market, such as Google Analytics, Google Ads, Facebook Ads, etc., on a website or mobile application, you must implement consent mode. Before sending website users' data to the tools, you are obliged to enable them to select saved cookies via consent mode. Read also: Google Analytics 4 – we present what it is How to enable consent mode? The implementation of consent mode can be done in two ways: by using ready-made solutions, which are called Consent Management Platform (CMP), or a more demanding path implementing your own solution in consultation with the IT department.
Currently, there are many tools available on the market that provide a fully ready mechanism for managing user consents and at the same time ensuring data processing in accordance with the GDPR. Examples of such ready-made solutions include Cookie Bot and Consent Manager . Such platforms make it possible to obtain user consent to set and store cookies without violating their privacy. for large portals with low traffic For large portals For portals with high traffic and a small number of subpages For small portals For portals requiring non-standard solutions Consent Management Platform (CMP) Comparison Is consent mode mandatory? In accordance with the GDPR guidelines, each website user has the right to protect their data and allow the collection of only the data they indicate.
This solution will only work with tracking codes from the Google ecosystem. Data Australia Email List collection process using Google Consent Mode Data collection process using Google Consent Mode Where should consent mode be implemented? If you use at least one of the marketing tools available on the market, such as Google Analytics, Google Ads, Facebook Ads, etc., on a website or mobile application, you must implement consent mode. Before sending website users' data to the tools, you are obliged to enable them to select saved cookies via consent mode. Read also: Google Analytics 4 – we present what it is How to enable consent mode? The implementation of consent mode can be done in two ways: by using ready-made solutions, which are called Consent Management Platform (CMP), or a more demanding path implementing your own solution in consultation with the IT department.
Currently, there are many tools available on the market that provide a fully ready mechanism for managing user consents and at the same time ensuring data processing in accordance with the GDPR. Examples of such ready-made solutions include Cookie Bot and Consent Manager . Such platforms make it possible to obtain user consent to set and store cookies without violating their privacy. for large portals with low traffic For large portals For portals with high traffic and a small number of subpages For small portals For portals requiring non-standard solutions Consent Management Platform (CMP) Comparison Is consent mode mandatory? In accordance with the GDPR guidelines, each website user has the right to protect their data and allow the collection of only the data they indicate.